3 weeks ago

Global Marketing Manager (m/f/d) Marketing Digitization

Bavaria Competitive Permanent

Salary range: between €110-130k 


Your tasks and responsibilities:

  • You are part of a team responsible for company-wide marketing digitalization
  • As a digital marketing expert, you are responsible for the architecture and maintenance of multi-touchpoint, omni-channel campaigns along the entire customer journey, taking relevant personas into consideration
  • You collaborate with the business areas and countries in the strategic development and operational implementation of these customer journey models, integrating your knowledge of the relevant interfaces
  • You manage the company-wide integration of the touchpoints along the customer journey in BI platforms through to the CRM system in order to enable a 360-degree view of the customer
  • You observe market and competitive trends in digital B2B marketing with a focus on the healthcare industry
  • Your qualifications and experience:
  • You successfully completed your studies with a focus on marketing or in a comparable discipline
  • You have many years of relevant professional experience in the field of digital marketing and digitalization, and have implemented corresponding projects autonomously
  • You have extensive skills in designing, implementing and analyzing complex digital campaigns, taking into consideration the relevant personas and customer journey
  • You have a successful track record in management without disciplinary responsibility in a matrix organization
  • Experience in the healthcare industry and B2B marketing would be advantageous

 

Your attributes and skills:

  • You have business-fluent English language skills as a matter of course; German language skills would be advantageous
  • Your profile is rounded off by a very high level of social and intercultural competence paired with a strong ability to put ideas into action
  • You are a highly effective team player and communicator who contributes both creativity and conceptual flair
  • You are willing to undertake international business trips (up to 20%)
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