2 weeks ago

Vice President of Marketing

Holliston Competitive Permanent

Job Reference: Vice President of Marketing

Employment Type: Full Time

Location: Holliston, Massachusetts, United States

Industry: Pharmaceutical and Medical Devices

The level of expertise required for this role needs to cover the following key points:

VP of Marketing Job Specification:

  1. Product Management:
    1. Lead Product Managers
    2. Define product portfolio strategy
    3. Product and brand strategy
    4. Marketing levers
  2. Market Insights: Own market insights for served categories and customer segments
    1. Market size, growth
    2. Market and customer trends
    3. Voice of customer
    4. Competitive insights
  3. Product Roadmaps
    1. Own product roadmaps
    2. Prioritize product development and feature sets for R&D
  4. Pricing
    1. Pricing Strategy and execution
    2. Promotions
  5. Marketing Communication: Own marketing communications and drive customer engagement and leads
    1. Trade Shows
    2. Collaterals
    3. Demand generation
  6. Digital Marketing: Grow digital marketing and create and maintain digital assets;  drive customer traffic
    1. Websites
    2. Social Media
    3. Search
    4. Affiliate Networks etc
  7. Branding
    1. Own, maintain and grow brands
    2. Rationalize brands
    3. Brand positioning; Value propositions
  8. Route to market:
    1. Sales channel definition in consultation in sales VP
  9. Engagement with sales teams:
    1. Manage new product introductions (NPI); NPI process
    2. Sales training
  10. Business Development and Partnerships

Skill Requirements:

  • Digital Marketing
  • Marketing
  • Communication
  • Affiliate Networks
  • Customer Engagement
  • Market Analysis
  • Sales Channel

Level of Education: Master of business administration

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